Alumni Spotlight

Italian Designer Forges Her Own Path in Bangkok

Jaime Kautsky
October 11, 2017
Two women look at jewelry on top of a jewelry display case.
Giuliana Loglisci, GG, left, with a client during a 2017 Lucy G. Jewelry special event in Bangkok, the city where she completed her GIA studies and founded her business. “Bangkok is the perfect place for my company,” she says. Photo by Bharamee Thamrongmas © Giuliana Loglisci

The famous caves of Matera, Italy were carved into limestone thousands of years ago, and in 1899, the ancient city welcomed a high-end jewelry boutique called Gioielleria Loglisci dal 1899 to its streets.

Giulianna “Lucy” Loglisci, GIA GG, grew up in that historic store, which was founded by her father’s side of the family. She was an early jewelry lover and considers it a privilege to have grown up in an idyllic hometown “surrounded by diamonds, gemstones and specialty jewelry” as the family’s chain of stores expanded to multiple cities.

A three-story, triangular-shaped building lit up at night.
Giuliana Loglisci’s holiday job as a teenager was in sales at the family store, Gioielleria Loglisci dal 1899. The store, founded more than a century ago in the ancient cave city of Matera, Italy, now sells her designs. Photo by Franco Antodaro © Giuliana Loglisci

Loglisci worked at the Matera store as a teenager during the bustling Christmas seasons, but eventually moved to London in to gain additional experience with an Italian jeweler in England. Her parents recommended that she attend GIA, so Loglisci began to take diamond classes at the Institute’s London campus.

“I enrolled in GIA with the purpose of going back to work in my family business,” she says. “But while studying, I realized that if you really want to, you have the opportunity to do much more. That’s when I started dreaming of opening my own company.”

She also began thinking of where that company should be, and decided there was no place better than Bangkok, Thailand – both to finish her Graduate Gemologist diploma at GIA’s campus there, and to launch her own business.

“I was attracted to this new world where I had never been before, and to discover a new culture that was completely different from Europe,” Loglisci says. “Bangkok is known to be the heart of the colored gemstone business, so the idea to study and actually practice what I was learning while there was very appealing.”

Loglisci found that the Bangkok campus’ location offered invaluable practical experience along with her studies.

A group of circular-shaped rings 11 rings. Rings have rubies; blue, pink, yellow and orange sapphires; tsavorite garnets; amethysts; or Paraíba tourmalines – and diamonds.
The new “Fruit Cocktail” collection from Lucy G. Jewelry features rings made in 9kt white gold with diamonds and colored stones including rubies; blue, pink, yellow and orange sapphires; tsavorite garnets; amethysts; Paraíba tourmalines. Photo © Giuliana Loglisci

“One of the best experiences I had was in the Colored Stones course, when GIA organized a trip to Chanthamburi, a ‘crazy’ gem market in Thailand about three hours’ drive from Bangkok,” she says. “We visited a sapphire mine first, then the market. I was shocked at some of the selling methods! Colored gemstones were sold on small, sometimes even broken, tables in the street, or in offices without doors.”

The hard work of earning her GG was no problem for Loglisci, who says each late night of studying was worth it.

“The GIA experience was great for me,” she says. “I met a lot of extraordinary people, and the courses I took gave me a foundation to enter a fascinating and complex business.”

After graduation, Loglisci interviewed with and got with a job working in operations, trade shows, sales and design with a Bangkok-based gem company at BaselWorld in 2015. She worked there for a year and is glad for the experience, but developing her own brand was still the bigger dream.

Giuliana Loglisci wears her rings and bracelets.
“Thanks to my GIA diploma, along with the practical experience I gained afterward, I’m able to understand what I am buying,” says Giuliana Loglisci, pictured wearing several of her Lucy G. Jewelry designs. “I have to buy many carats of diamonds and gemstones every day, and because of GIA, I know how to distinguish between them, understand their quality and work properly with the needed tools.” Photo by Mahyar Qajar © Giuliana Loglisci

“I wanted to create something on my own, with my style and creativity,” she says. “I decided to stay in Bangkok, because conditions to open and run a business here are completely different than in Europe. There are more possibilities and it is easier, from the company organization to the manufacturing.”

She launched Lucy G. Jewelry, focusing on pieces made from diamonds and colored stones in 9k gold. Her first collection, I Colori Della Frutta (“The Colors of the Fruits”), is “a bright and refreshing collection” based on the idea of mixing and matching earrings, rings, bracelets and necklaces from the line. Clients can lean into an “easy, fresh” style, or one that’s more sophisticated or even eccentric.

Her jewelry pieces can include rubies; blue, pink, yellow or orange sapphires; amethysts; tsavorites; Paraiba tourmalines; or black and colorless diamonds - or any combination of these gems.

“I want clients to be able to personalize jewelry so it ‘fits’ them,” Loglisci says.

A close up of a pair of stud earrings. Center stone is an orange sapphire, surrounded by colorless diamonds.
These white gold earrings from Lucy G. Jewelry feature diamonds and orange sapphire center stones. Photo by Arjuna Irsutti © Giuliana Loglisci

Several jewelry stores in nine cities across Italy are already selling Lucy G. Jewelry, including her first client, Gioielleria Loglisci dal 1899. Though her parents were anxious about Loglisci starting her own line – and wanted her to return home – her determination won them over.

“I truly believed in myself and what I was doing, so they accepted that and began selling my products in their shop,” she says. “The more they sold it, the more they liked it. They believed in me and I will be forever thankful, because everything is better when you know you’re not alone.” Loglisci is also grateful for her GIA training as she prepares for further growth.

“GIA gave me excellent knowledge about diamonds and colored stones,” she says. “Thanks to my GIA diploma, along with the practical experience I gained afterward, I’m able to understand what I am buying. I have to buy many carats of diamonds and gemstones every day, and because of GIA, I know how to distinguish between them, understand their quality and work properly with the needed tools.

“I love what I do, and love seeing positive reactions from my clients. I’ve realized my dream, but will never settle – this is just the beginning.”

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