Research News

Coloured Gemstone Value Factors

Gubelin Collection 74703 partial 636x358
Photo: Robert Weldon/GIA

Part 1 of 5 in the series: Value Factors, Design and Cut Quality of Coloured Gemstones (Non-Diamond).

Originally published in GemGuide in 2016, this comprehensive series examines the quality factors that influence the value of coloured gemstones, with a specific emphasis on the role cut quality plays in determining the value of faceted gems. GIA researcher and cut expert, Al Gilbertson, examines the elements of cutting, investigates the choices and tradeoffs a cutter makes and why, and provides guidelines for assessing various aspects of cut quality for coloured gemstones.

This web version of the original series is divided into five separate articles and reflects minor stylistic edits to the original.


This series will illustrate how to assess the elements of cutting for coloured gemstones and how to better understand the impact of cut quality on the value of various gems. Part of that will include understanding the choices a cutter makes and why. While our focus is on THE forms of faceted gems, we will briefly touch on non-faceted gems.

For our purposes, the word “cut” means more than just the shape of a gem; it also encompasses the elements of “cut quality”. Cut quality refers to how well the gem has been manufactured, or how well various facets were placed. Combined with the proportions, symmetry and polish, a well-cut gem should have a beauty that not only comes from its colour and clarity, but from how the facets interact with light.

The quality of the rough material limits the gemstone’s final appearance. Therefore cutters prefer rough that is transparent and without many inclusions. Some gems are rarely eye-clean, so some inclusions become acceptable in those materials. Since colour is the highest priority for coloured gems, how a cutter manages the light as it enters and exits a gem becomes an exercise in artistry. Ruby rough with a deeply saturated red colour and free from even minor inclusions under 10x magnification will produce gems of noteworthy face-up colour and appearance, even if the fashioning is poor. But if the faceting washes out the colour or muddies its colour by mixing dichroic colours, the cutter has failed miserably.

Value of a Gem Illustration Pie Chart
Fig. 1-01. The factors and their relative influence on coloured gemstone value, according to Josh Hall, Vice President, Pala International, Inc. Illustration: Al Gilbertson/GIA

Josh Hall (Vice President, Pala International, Inc.) helps place cut within the perspective of a gem’s overall value (from Hall’s personal comments—see Fig. 1-01). He states that colour is about 60% of the gem’s value, followed by the location the gem comes from which can influence 15% of the value (this can be much more for certain origins, such as Kashmir sapphire). After that, cut and size each represent around 10% of the value followed by the shape (outline) of the gem. This article will add clarity and colour zoning to the discussion. Each of these can be quite variable.

Value Factor No. 1: Colour is King!

In colour science, there are three dimensions to colour: hue (red, green, blue etc.), saturation (intensity or richness), and tone (lightness or darkness). However, when evaluating the colour of coloured gemstones, there is another aspect to consider: uniformity of colour.

Our eyes see colour as the seven colours of the rainbow: red, orange, yellow, green, blue, indigo and violet. Each of these colours is made of rays of light, each travelling at different speeds with different wavelengths. When all of the above colours combine, we see it as white light. When white light enters a coloured gem, part of the light can be absorbed. For instance, if a gemstone absorbs all of the colours except blue, only the blue will be visible, and we see the gemstone as blue.

The optimal colour range (combination of hue, saturation and tone) for each gem is different, and for many gems, availability in the optimal colour can be scarce (see Fig. 1-02). Pale colours usually have a relatively low value. However, pale blue-green (or mint) tourmaline from Afghanistan/Pakistan commands high prices, much higher than its more saturated counterparts from the same source.


Optimal Colour Range
Fig. 1-02. Colour correlates with value. The optimal colour range varies by gem type and for many gems, the availability for the optimal colour can be limited. Row 1: spodumene, sapphire, scheelite, sphalerite and tourmaline. Row 2: sapphire, sapphire, spinel, euclase and spinel. Illustration: Al Gilbertson/GIA. Photos: Robert Weldon/GIA

Wayne Emery (The Gem Cutter) points out that some retailers have learned that there are customers who prefer less saturated stones because they appear to be brighter and have more sparkle. Thus, less saturated gems might sell more quickly than the more saturated (and expensive) ones. From the jeweller's point of view, stock turnover is very important and can result in much more profit over time. For this reason, some retailers prefer to use gems of lesser saturation in their designs to cater to this customer base.
Gems that are so dark that it is difficult to see through them are more difficult to sell and thus their cost usually drops significantly. The optimal colour can cause values to spike significantly. In most cases (except bicoloured gems), colour uniformity or evenness is also part of this value equation. Gems that show a single pure hue are usually more valuable than gems that face-up with multiple hues. For example, evenly blue sapphires have more value than those with secondary green hues. For a coloured stone (non-diamond), colour is the most important factor in determining quality.

Value Factor No. 2: Uniformity of Colour

Any uneven distribution of colour within a gemstone is called colour zoning. Face-up colour zoning has a value curve (see Fig. 1-03). Since uniformity of colour is a mark of most fine gems, an increase in face-up colour zoning is usually regarded negatively. To better observe colour zoning, turn the gem upside down on a white piece of paper and look for uneven coloration. You probably won’t see this in some gems, such as peridot or topaz. Now turn it face-up. Can you see the same colour zones or splotches of darker or lighter colour that you saw when the gem was upside down? Placing the stone in a clear jar with water (or vegetable oil or baby oil—do not use oil with amber), set on a white background can also help you see colour zoning in a gem.


Face-up colour zoning
Fig. 1-03. Colour zoning, or the uneven distribution of colour within a gem, has a negative impact on value, since uniformity of colour is a mark of most fine gems. Sapphire with heavy zoning (left); tourmaline with moderate zoning (centre); zircon with no eye-visible, face-up zoning (right). Illustration: Al Gilbertson/GIA. Sapphire photo: Tino Hammid/GIA. Tourmaline, zircon photos: Robert Weldon/GIA

Value Factor No. 3: Location or Country of Origin

For many coloured gems, the country of origin, or the mining location, greatly affects the value (see Fig. 1-04). For example, this is truer and more extreme for an untreated sapphire of intense blue colour from Kashmir, which is worth far more than a similar sapphire mined elsewhere. A few of the major grading labs have the equipment and expertise to determine geographic origin. An origin report from one of these labs is required to validate the gem’s value when highly regarded locations can significantly increase the stone’s price (by more than 15% in a couple of cases).


country of origin
Fig. 1-04. The potential impact of a gemstone’s country of origin on value. Illustration: Al Gilbertson/GIA

Be cautious and read the report from a lab thoroughly. A standard report usually identifies the gem material, but not the geographic origin. Language used in a standard GIA Identification Report for a copper-bearing tourmaline will state, “This copper and manganese bearing tourmaline may be called ‘paraíba’ tourmaline in the trade. The trade term ‘paraíba’ comes from the Brazilian locality where this gem was first mined, however, today it may come from several localities.” The trade calls these gems Paraíba tourmalines even though the location is not from Brazil. Only if the gem was sent in for a country of origin report, will it indicate the country, such as Brazil. In that case the price will be impacted by the Brazil origin.

Coloured Stone Identification & Origin Report
The GIA Identification & Origin Report describes whether the stone is natural or synthetic, identifies the type of gemstone along with an opinion on the geographical origin of the stone and includes any detectable treatments. This report also contains a detailed description of the gemstone such as cut, shape, weight, measurement and colour, and includes a photograph of the gemstone.

Ruby, sapphire, red spinel, emerald and Paraíba tourmaline all qualify for a GIA Coloured Stone Identification & Origin Report. However, that does not mean GIA will be able to determine a country of origin in every instance. GIA determines geographic origin by collecting chemistry and spectroscopic data, and identifying types of inclusions on the sample of unknown origin. That data set is compared to sets of data from reference gems of known origins, looking for compelling evidence that indicates that the unknown is from a certain location. If the data overlaps with gems from two locations or more, and GIA cannot reach a definitive relationship to one location, the report has the result of “inconclusive”.

What's In a Name?

For collectors of crystals, “Herkimer diamond" is a generic name for a double-terminated quartz crystal discovered in and around Herkimer County and the Mohawk River Valley in New York. In the high-end gem market, trade names have been used to denote particular gemstone colours or face-up appearances from specific geographic locations. The names were just as unlikely and profuse: “Paraíba” tourmaline, “Biwa” pearl, “Sandawana” emerald, “Australian” sapphire, and “Burma” and “Mogok” ruby. The names persist even when significant locations come and go.

Herkimer diamond, rock crystal quartz with negative crystals.
A "Herkimer diamond" or rock crystal quartz with negative crystals. Photo: Robert Weldon/GIA

There is still strong consternation amongst many in the trade when a location is used as a name and the gem material isn’t really from that location. That doesn’t stop some dealers from calling a gem a “Kashmir” sapphire when its colour mimics material from that location, and charging a false premium. This is why a country of origin report from a major lab is important, indicating that the gemstone has been tested and has the features associated with that specific country.

Finally, it should be mentioned that there is a great deal of poor material from highly prized locations, and in those cases knowing the country of origin shouldn’t provide added value.

Value Factor No. 4: Coloured Stone Size

Size, which includes the weight and face-up diameter of each type of gem material, is also directly related to value (see Fig. 1-05). As the size increases to that of high demand, the price per carat goes up. Some gems are rarely seen above a couple of carats (e.g., benitoite), while others can weigh thousands of carats (e.g., quartz and topaz).

Once gems get beyond a size that is common for jewellery, the number of interested buyers decreases significantly, and the relative value per carat diminishes. However, exceptionally large gems of superior colour (gems that aren’t too dark) can be very expensive, particularly when they come from locations known for exceptional colour. That’s because large sizes are rarely available from those locations except as near-black gems.


Gem Size
Fig. 1-05. The potential impact of size on a gemstone’s value. Illustration: Al Gilbertson/GIA

Subject to various issues with the rough material, the yield—the final carat weight of the gem compared to the initial weight of the rough—can be as high as 50% (very rarely) or as low as a few per cent; cutters evaluate the various pros and cons when planning to cut the gem. Sometimes the saturated colours only appear in larger sizes (e.g. kunzite or aquamarine), meaning that small gems of saturated colour are rare and surprisingly expensive.

Conversely, if a deeply saturated rough is cut into a larger gem, it can be too dark and not as valuable. A uniformly coloured piece of rough yields gems of different colour intensity as the sizes and proportions vary. For example, a gem cut from light coloured rough is considered attractive if it reaches a certain size to produce enough colour saturation. In this case, a cutter might cut one large, deep gem rather than several lightly coloured, well-cut gems.

The Cutter’s White Paper Test

In the case of dark rough, some cutters use the “white paper test” to determine the best yield from the piece of rough. A piece of rough is placed on white paper, and viewed under incandescent and then fluorescent light, each time staying away from any bright sources of light (see Fig. 1-06). The colour seen through the rough is from light that is reflected from the white paper underneath. By using both light sources you see the colours the gem will have under both types of lighting. If the rough is too dark to see much colour, it should be cut into smaller gems to optimise the colour. Obviously, one could use a very bright light source to see through rough that would be black in many other situations. Wayne Emery suggests using a standard 100-watt incandescent bulb, one foot above a white piece of paper in a dimly lit room.

Fig. 1-06. Amethyst rough undergoing the "white paper test". As the colour saturation increases from left to right, the stones cut from the rough should decrease in depth to optimise the colour. Photo: Emily Lane/GIA
Fig. 1-06. Amethyst rough undergoing the "white paper test". As the colour saturation increases from left to right, the stones cut from the rough should decrease in depth to optimise the colour. Photo: Emily Lane/GIA

Value Factor No. 5: Coloured Stone Clarity

Clarity is an important value factor because gems are cut to sparkle and show off their colour in interesting ways. If there are flaws that interrupt that sparkle, the gem is less interesting. Hence there is a value curve related to clarity that is also true for each type of gem (see Fig. 1-07). Some gem materials are almost always found with inclusions, while others are commonly eye-clean (inclusions cannot be seen without magnification).

There are some inclusions that actually help the value of specific gems. For example, microscopic light-scattering inclusions enhance the colour uniformity in Kashmir sapphire by deflecting light into areas it would not normally go. The resulting velvety appearance of Kashmir sapphires adds value. Sunstone is also aided by light amounts of schiller (extremely tiny copper inclusions that create a cloud-like appearance), which in the right locations can add value.


Clarity Value Curve
Fig. 1-07. There is a value curve related to clarity for each type of gem. Kornerupine, demantoid and tsavorite. Illustration: Al Gilbertson/GIA. Photos: Robert Weldon/GIA

Value Factor No. 6: Coloured Stone Shapes

Demands for shape (a gem’s outline) (see Fig. 1-08) and certain cutting styles have evolved and changed over the years. Certain shapes, often coupled with certain cutting styles, are more popular now because they work better with current jewellery designs. Other shapes are hard to sell as few people desire them, or they only work in a few designs. For instance, pear shapes are rarely sold for anything other than pendants and earrings, limiting their market. The creativity of the designer can help sell certain shapes by creating a unique appeal for a shape that is commonly avoided.

Fig. 1-08. Fashion trends are the primary drivers for gemstone shape and cutting styles. Illustration: Al Gilbertson/GIA
Fig. 1-08. Fashion trends are the primary drivers for gemstone shape and cutting styles. Illustration: Al Gilbertson/GIA

Some gem materials, such as tourmaline, are rarely cut as round shapes. Tsavorite garnet is not often fashioned as an emerald cut. Yet these shapes in these materials sell for more when available. Other materials are almost exclusively seen as round (Montana sapphire) or emerald cut (emeralds). The curve that reflects the current popularity of certain shapes and cutting styles, and their position on the curve, will change over time as demand shifts with fashion trends. Richard Hughes (of Lotus Gemology) pointed out that classics will sell better because fine jewellery is often purchased by older people (young people have less money) who often have conservative tastes.

Value Factor No. 7: Coloured Stone Cutting Quality

Let’s stop for a minute and state the obvious: Jewellery and gems are personal, and are a reflection of the person who wears them. Therefore, why would we want to have choices that are not great looking?

Why do jewellers sell poorly cut “gems”, those that only sparkle around the outside with a dull area in the middle? Gemstone artist John Dyer puts it this way: “Poor cutting belongs to a bygone era when customers were not educated or picky enough to care about the quality of their gem. A simple ‘coloured stone’ becomes a real GEM with good cutting.” Too many jewellers think poorly cut gemstones are “good enough”.

When centre (or main) pavilion facets are cut too shallow for that gem material, light passes through so that we see what is behind the gem (see Fig. 1-09). This is called windowing. If we can see the girdle reflecting under the table, it is called a fisheye. As dirt accumulates around the edge of the mounting, that girdle reflection will be the colour of the built-up dirt (often grey or brown). These cutting styles are rarely attractive.

peridot wire-framing
Fig. 1-09. A peridot showing windowing, the result of the shallow pavilion facets. The wire-frame depicts the peridot’s facet arrangement to illustrate certain aspects of gem cutting. Illustration: Al Gilbertson/GIA. Photo: Orasa Weldon/GIA

Josh Hall’s last element of coloured stone value (see Fig. 1-01) is Quality of Cutting. An exceptionally well-cut gem can add more than Hall’s estimated 10% to a gem’s value. In today’s market, a number of gem cutters are known as “artists”. Gems from named artists can have significant additional value due to the artist’s popularity (see Fig. 1-10). Even local cutters who are not recognised on a national level can get up to 40% added value for their work with some jewellers.

Quality of Cutting
Fig. 1-10. The cut quality of a gem, like other quality factors, also impacts value. Examples of a poor, average and well-cut gem: spinel (left), elbaite (centre) and scheelite (right). Illustration: Al Gilbertson/GIA. Photos: Robert Weldon/GIA

If the gem were to be left uncut, its value would be significantly less. The impact of cutting on a gem’s value is proportionate to its rarity. An extremely rare piece of rough sapphire that sells for tens of thousands of dollars does not necessarily double in price when cut. It has added value due to the cutting, but the cutting adds only a small percentage. Compare that to the value added to a piece of ametrine rough that may have cost a few hundred dollars but is then cut by a named artist.

In this first instalment of the series, we have reviewed the seven major factors that affect the price of a coloured gemstone: colour, uniformity of colour, country of origin, size, clarity, shape and quality of cutting. Taken together these are the primary factors that determine the overall price or value of the various gems in the market in which they are sold.

UP NEXT: Part 2: “Gem Cutting Styles - Definitions” establishes a common language for discussing cutting styles, with a focus on basic faceting styles, and offers a short discussion on cabochons and beads.

Al Gilbertson is the Project Manager, Cut Research at the Gemological Institute of America Laboratory Carlsbad. Prior to joining GIA, Gilbertson served on the the American Gem Society (AGS) Cut Task Force, where he made significant contributions, including developing a patent which was acquired by AGS as the foundation of their ASET technology for cut grading. Hired by GIA in 2000, he became part of the research team that created the GIA cut grading system for round brilliant diamonds. Gilbertson is also the author of American Cut—The First 100 Years.

Thanks to Wayne Emery (The Gemcutter), Brooke Goedert (Sr. Research Data Specialist, GIA Carlsbad), Josh Hall (Vice President of Pala International, Inc.), Dalan Hargrave (Gemstarz), Richard Hughes (Lotus Gemmology), Stephen Kotlowski (Uniquely K Custom Gems), Andy Lucas (Manager, Field Gemmology-Education, Content Strategy-Gemmology, GIA Carlsbad), and Nathan Renfro (Analytical Manager, Identification, GIA Carlsbad) for reviewing this article and providing valuable input.

Parts one and two of this series appeared in GemGuide, January/February 2016, Vol. 35, Issue 1; parts three and four in March/April 2016, Vol. 35, Issue 2; part five in May/June 2016, Vol. 35, Issue 3. Note that the article does not use the term faceted in the title. However, the major thrust of this series is faceted gems.
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