Alumni Chapter

Michigan Chapter: How to Effectively Use Social Media - Jennifer Shaheen


Jennifer Shaheen, a multi-channel marketing expert, has guided business owners in retail, manufacturing, hospitality, health care and travel through the intersection of marketing and technology for the past 15 years. She translates digital mysteries into understandable, accessible and actionable information that can be used in traditional vehicles, including print, radio and event marketing, through website development, social media and mobile marketing. This leads to greater brand reach, profitability and impact for her clients. 
 
Shaheen teaches social media marketing, contributes technology articles to Bank of America’s Community Forum, and has appeared repeatedly on MSNBC’s Your Money with J.J. Ramberg to discuss entrepreneurial and business management issues.
 
All are welcome to attend; whether you're a GIA graduate, student, industry associate, hobbyist or guest. Please share this invitation with any others you feel would be interested.