Press Release

GIA Connects Consumers with 10,000 Stores

GIA Retailer Lookup is available on all mobile devices and can list store hours, full contact info and directions to the store.

46% increase in international registrations and 254% increase in consumer pageviews

CARLSBAD, Calif. – June 25, 2019 – 10,000 gem and jewelry retail locations from North America to Europe, Asia and beyond are using the GIA Retailer Lookup to connect with shoppers looking for information and experts to guide them through their purchases. Consumers around the world are using this convenient platform as a one-stop resource to find stores that carry GIA-graded diamonds or that have GIA-educated staff. Using the GIA Retailer Lookup, consumers can search for retailers by city or postal code and receive addresses, store hours and directions. To find a retailer visit
“We’ve seen a 46% increase in international registrations, with the majority of the new registrations from retailers in India and China,” said Tali Nay, manager of GIA’s Retailer Support Program. “The GIA Retailer Lookup is more and more the global platform for connecting consumers with retailers offering GIA-graded diamonds.”
Consumer pageviews to the Retailer Lookup increased by 254% over the past two years as the free service gains global traction. The GIA Retailer Lookup is part of GIA’s Retailer Support Program that provides resources for retailers of all sizes to help sales staff educate consumers about diamonds, colored stones and pearls and the value of GIA grading and identification reports.
The Retailer Support Program includes authorized GIA signage, educational counter displays and brochures to bring GIA information about diamonds, colored stones and pearls into the conversation at the counter with consumers. The program also offers free videos, images, logos and interactive downloads that can be used in advertising, on a retailer’s website and social media pages. In addition, the Retailer Support Program offers a series of free training modules retailers can use with their staff.
“We are proud to be part of GIA’s Retailer Support Program and have our name listed on the GIA website,” said Jonathan Goldberg, president and CEO of Kimberfire, a Toronto, Canada based retailer. “The Retailer Lookup is a valuable tool – it opened up our customer network and helped us connect with those looking for a jeweler with our high standards, focus on quality and transparency. We are very excited about the potential for this tool to help us reach new customers and grow our brand.”
For more information about the Retailer Support Program visit Participants can also register for the Retailer Lookup at

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.
Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.