AJP

Applied Jewelry Professional^™ Program

Imagine greeting customers with assurance. Answering questions with poise. Providing knowledge and excellent service. That’s what the AJP^® program can do for you. And since it’s all online, you can study at your own pace.

What You'll Learn

Describe how the 4Cs (color, clarity, cut, and carat weight) affect a diamond’s value
Recognize the relationship between size and weight of diamonds
Explain the differences between treated, laboratory-grown, and imitation stones to sell with full disclosure
Understand the steps of the jewelry sales process
Translate jewelry design, style, and manufacturing features into benefits
Convey the romance, lore, and characteristics of the most popular colored gemstones