Press Release

GIA Wins Trademark Infringement Suit

Belgian court orders defendant to cease using look-alike logo

CARLSBAD, Calif. – April 14, 2021 – Citing recognition of GIA for gemological report services and education, a Belgian court unequivocally ordered AIG Belgium, operating as American International Gemological Laboratories and Antwerp International Gemological Laboratories, to immediately cease using ‘AIG’ alone or in conjunction with other marks, or face significant penalty payments. This definitive ruling applies to the use of the now-illegitimate marks used by ‘AIG’ relating to both education and gem grading.
“The global gem and jewelry trade and consumers around the world rely on the independence of GIA’s science-based gemological reports and the industry-leading quality of GIA education,” said Jennifer Wilson, GIA general counsel and senior vice president. “When others attempt to take advantage of GIA’s reputation and global recognition to create confusion in the trade and among consumers for financial gain, we will always respond with vigor and resolve.”
In handing down its decision, the court cited AIG’s ‘attempt to sail on the success of GIA’s marks’ and imposed penalty payments for prohibited use up to EUR 500,000. GIA turned to the courts for relief in this case after several demands that AIG cease and desist in infringing on GIA’s protected marks and logos. Representatives of AIG in Belgium have been served with the decision; their period of appeal expired on March 25. GIA is vigorously pursuing an adjacent case pertaining to AIG-related entities in Israel.
GIA’s trademarks, including ‘GIA,’ ‘Gemological Institute of America,’ the GIA seal and other logos are recognized and protected throughout the world. As part of its consumer-protection mission to ensure the public trust in gems and jewelry, the Institute vigorously pursues any person or organization who attempts to misappropriate GIA’s intellectual property and reputation.

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.
Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.