Join GIA at JCK Las Vegas and connect with the experts behind the world’s most trusted gemological research, education, and laboratory services. Discover streamlined stone submission services and live instrument demonstrations—and experience the beauty of natural diamond fluorescence.
Main Booth: #14023
(Gallery, Level 2)
Instruments Booth:
#52083 (Essentials & Tech, Level 1)
Show Service Laboratory: Toscana
3805 – 3806 (Level 3)
May 29 – June 1
Friday – Sunday | 9:30 am – 6:00 pm
Monday | 9:30 am – 4:00 pm
For the first time at JCK, GIA is offering colored stone identification and origin services with reports printed on-site and ready for pickup during the show (limitations apply).
Clients can now submit colored stones at the Main Booth.
More details here.
Toscana 3805–3806, Level 3
May 28 – 31
9:00 am – 5:00 pm
Submissions and pickup available
June 1
9:00 am – 12:00 pm
Pickup only
Clients can submit colored stones directly at the Main Booth. Stone intake for report services will be available throughout the show, including the final day.
All stones and reports are available for pickup exclusively at the Show Service Laboratory; the main booth is limited to stone intake only.
Booth #14023 (Gallery, Level 2)
May 29 – 31
9:30 am – 5:00 pm
June 1
9:30 am – 12:00 pm
Join the GIA Alumni Collective® and AGS Young Titleholders for a lively evening of networking, conversation and celebration in Las Vegas. Get your tickets and Mix It Up with fellow professionals and industry friends for a fantastic Friday night.
May 29
6:00 – 8:00 pm
WAKUDA, The Venetian Resort Las Vegas
Our legacy of trust, now available for jewelry.
The GIA Jewelry Report helps clients better understand the overall quality of their diamond jewelry while giving retailers a powerful tool to build confidence at the point of sale with one comprehensive, objective report.
The report provides detailed analysis of the diamonds in the item, including color range and clarity range, along with metal testing results, a photograph, and a full jewelry description.
Light up your world with the ethereal beauty of natural diamond fluorescence.
Visit the GIA booth to learn about the science behind diamonds that emit a soft glow under ultraviolet (UV) light, a natural effect linked to their chemistry and crystal structure.
Discover GIA's research that provides a clearer understanding of how fluorescence relates to a diamond's appearance. In many cases, blue fluorescence can make a diamond appear brighter in natural light. This captivating effect is best experienced through our latest insights and expert-led discussions.
→ Visit the GIA booth to see this natural phenomenon in a whole new light.
Join GIA CEO Pritesh Patel as he speaks on a panel about the evolving landscape of the natural diamond market.
What do today's consumers really think about natural diamonds and how are retailers and industry leaders responding?
This session brings together key voices across the diamond pipeline to tackle the tough questions, share different perspectives, and explore the opportunities emerging in a rapidly changing market. Pritesh is joined by panelists including: John Carter, Jack Lewis Jewelers; Sabyasachi Ray, Executive Director – GJEPC; and Stewart Samuel, Premier Gem and President of DMIA.
Friday, May 29th
11:00 am — 11:45 am
JCK Showcase Stage
Fluorescence is one of the most discussed - and often misunderstood - characteristics in diamonds. This session presents a science-based perspective on how fluorescence can affect diamond appearance, including color, brightness, and transparency, helping clarify common misconceptions.
An overview of training solutions for businesses. Participants will come away with an understanding of the robust portfolio of training offerings that complement our existing diploma programs. From our brand new learning platform designed for new hires to tailored training sessions delivered in a variety of formats, find the solution that will best move your employees and business forward.
This presentation introduces GIA's new origin services, highlighting advances in geographic origin determination for opal, demantoid garnet, peridot, and jade. It explains the scientific methods and reference databases used to distinguish these gemstones' formation and provenance with greater confidence. The session also emphasizes the value of origin information in supporting transparency, market confidence, and informed decision-making across the gem trade.
This presentation walks participants through GIA's new colored stone report format, outlining the updated layout, terminology, and visual elements. It explains how key information - such as identification results, treatments, and origin opinions - is presented in a streamlined format that enhances storytelling. The session helps viewers understand how to read and use the new report format with confidence for communication, valuation, and trade purposes.
An overview of gem treatments in the 21st century and their evolution from earlier established treatments.
An overview of the key factors that influence the beauty and value of fancy color diamonds. Participants will learn what causes natural diamond color, the range of colors found in nature, and how they are graded by GIA. Designed for buyers seeking clarity and confidence.
Over the past century, a global cultured pearl industry has emerged. The four types of cultured pearls – akoya, South Sea, Tahitian and freshwater – have become the pillars of today's pearl market. This presentation explores the history, current landscape and recent developments of this multifaceted industry.
This presentation introduces phenomenal gemstones—a captivating group known for their distinctive optical effects. It explores key examples, such as asterism in star ruby, and is designed to help jewelers better present these gems to customers.
See GIA instruments in action and learn how they can support your business.
Visit the Main Booth (Gallery, Level 2) or the Instruments Booth (#32085,
Essentials
& Tech, Level 1) for live demonstrations and ordering information.
Purchase a GIA iD100® or any GIA microscope during JCK and receive an additional $500 GIA Store credit toward another instrument.
→ Credit must be used at the time of purchase of the GIA iD100 or microscope.
Discover GIA's newest and most advanced gemological microscope. The GIA Gemolite® NXT now offers upgraded optics, fully integrated LED lighting and enhanced ergonomic design for greater precision and comfort during gemstone examination. Available in Standard, Professional, and Photomicroscope Editions, the Gemolite® NXT is designed for versatility in both grading and retail environments.
The GIA Match iD™ is an innovative inscription-viewing instrument that pairs with the GIA App to match a diamond to its GIA grading report. A high-definition camera captures the diamond's laser inscription and sends the image to the app, where AI technology matches it to the corresponding report in GIA's secure database.