You love colored gemstones. You know color offers bigger margins than other categories. So why isn't color a bigger focus in your business and how do you use color to differentiate yourself in your market?
The answers to these questions and more will be discussed in this session with industry veteran Adam Graham. His hands-on executive-level experience in retail, wholesale and trade associations gives him a unique perspective on how companies and people can position themselves with color for success with practical strategies in marketing, selling and events.
Graham is the director of sales for Joshua J Fine Jewelry and has also served in executive roles for several iconic jewelry organizations, including Omi Gems, Erica Courtney, the American Gem Trade Association, Rapaport and the American Gem Society. He is a regular speaker at trade shows and conferences around the country and has authored many articles in trade and consumer publications. He is president of the American Gem Society (AGS) Orange County Guild and in 2017, became just the fifth person to be awarded the prestigious Sally Morton Award for his service to AGS.