A Legacy of Gemological Innovation.
Industry-leading research, education and innovation have kept GIA on the cutting-edge of gemology since 1931, and we invite you to join us during JCK to experience our latest discoveries!
Visit us in our Main Booth as we unveil our newest products and services, or stop by our Instruments Booth to experience our must-have technology essentials. And our Show Service Laboratory will provide you with our unmatched colored stone identification and origin services.
We look forward to seeing you in Las Vegas, to share all that is new at GIA!
Main Booth: 14023, Gallery, Level 2
Instruments Booth: 52083, Essentials & Tech, Level 1
Show Service Lab: Toscana 3805-3806, Level 3
Emerald Identification & Treatments
Our GIA gemology instructor will demonstrate how to differentiate a natural emerald from synthetic emerald as well as identify emerald treatments.
The Natural Diamond Story
With the widespread use of diamonds in jewelry, it can be easy to forget what makes this gem exceptional. In this presentation, Dr. Shigley will highlight several aspects of this amazing, natural gem material.
| Friday, June 6 | Sunday, June 8 |
| 10:00 a.m. - 10:15 a.m. | 10:00 a.m. - 10:15 a.m. |
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 10:30 a.m. - 10:45 a.m. | 10:30 a.m. - 10:45 a.m. | 10:30 a.m. - 10:45 a.m. |
Retailer Support Program
Learn how GIA can help you refresh and enhance your in-store and online selling experience and attract new customers. We’ll cover tools and innovative ideas to help you and your customers feel more confident.
Jewelry Services
Hear from GIA's Market Development team about our new Jewelry Services. Learn which services are launching now and about the positive impact they can have for your business.
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 11:00 a.m. - 11:15 a.m. | 11:00 a.m. - 11:15 a.m. | 11:00 a.m. - 11:15 a.m. |
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 1:00 p.m. - 1:15 p.m. | 1:00 p.m. - 1:15 p.m. | 1:00 p.m. - 1:15 p.m. |
| 2:30 p.m. - 2:45 p.m. | 2:30 p.m. - 2:45 p.m. | 2:30 p.m. - 2:45 p.m. |
GIA NextGem™ & GIA Training Studio
Discover the future of corporate training with GIA Training Studio. Plus, stop by for an exclusive look at GIA NextGem, the new on-demand jewelry training program designed to streamline retail onboarding.
GIA’s 7 Pearl Value Factors™
Join our GIA instructor for an overview of the GIA's 7 Pearl Value Factors™.
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 11:30 a.m. - 11:45 a.m. | 11:30 a.m. - 11:45 a.m. | 11:30 a.m. - 11:45 a.m. |
| 3:00 p.m. - 3:15 p.m. | 3:00 p.m. - 3:15 p.m. | 3:00 p.m. - 3:15 p.m. |
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 1:30 p.m. - 1:45 p.m. | 1:30 p.m. - 1:45 p.m. | 1:30 p.m. - 1:45 p.m. |
Diamond Verification with GIA Match iD™ & GIA iD100®
Learn more about how to use the GIA iD100® to detect natural diamonds and how to match a loose diamond with its GIA digital grading report using the GIA Match iD™.
Jewelry Forensics
Watch a jewelry expert use GIA's step-by-step process to assess the quality of fine jewelry.
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 2:00 p.m. - 2:15 p.m. | 2:00 p.m. - 2:15 p.m. | 2:00 p.m. - 2:15 p.m. |
| Friday, June 6 | Saturday, June 7 | Sunday, June 8 |
| 3:30 p.m. - 3:45 p.m. | 3:30 p.m. - 3:45 p.m. | 3:30 p.m. - 3:45 p.m. |
Ruby Identification: Natural vs. Synthetic
Our GIA gemology instructor will demonstrate how to differentiate a natural ruby from synthetic ruby.
Sapphire Identification: Natural vs. Synthetic
Our GIA gemology instructor will demonstrate how to differentiate a natural sapphire from synthetic sapphire.
| Friday, June 6 | Sunday, June 8 |
| 4:00 p.m. - 4:15 p.m. | 4:00 p.m. - 4:15 p.m. |
| Saturday, June 7 | Sunday, June 8 |
| 4:00 p.m. - 4:15 p.m. | 4:30 p.m. - 4:45 p.m. |
Jewelry Design & Technology
Our GIA instructor will demonstrate how using Rhino modeling software and ZBrush can push the boundaries of traditional jewelry design to create innovative and visually stunning pieces.
Diamond Treatments
Follow along with GIA gemology instructors as they examine a variety of diamond specimens to find the tell-tale signs of common enhancement treatments.
| Saturday, June 7 |
| 10:00 a.m. - 10:15 a.m. |
| Friday, June 6 | Saturday, June 7 |
| 4:30 p.m. - 4:45 p.m. | 4:30 p.m. - 4:45 p.m. |
Instruments
Visit the Main Booth 14023, Gallery, Level 2 and Instruments Booth 52083, Essentials & Tech, Level 1 for live demonstrations and to order.
Special Show-Only Promotion!
Consumer Protection Toolkit
Receive a $1,000 credit to use on any products or instruments in the GIA Store when you purchase both a GIA iD100® and GIA Match iD™ at JCK – your essential tools for confidence in every diamond transaction.
This show-exclusive promotion also includes a one-on-one consultation with a GIA expert to ensure you have everything you need to support your business.
GIA® Gemolite® NXT
Meet GIA’s Newest Microscope. This professional gemological microscope has LED lighting, high clarity optics, and ergonomic features.
GIA iD100®
Discover where precision meets speed. With 100% accuracy in under two seconds, GIA iD100® ensures the authenticity of your diamonds and builds customer trust with every assessment.
GIA Match iD™
Experience an innovative inscription-viewing instrument that pairs with the GIA App to match a diamond to its GIA grading report using Artificial Intelligence (AI) technology.
Join Us for Future Events
Be the first to know about what is new with GIA, from must-attend events to exclusive invitations, insightful research to critical continuing education.