February 3 - February 9 AGTA GemFair Tucson 2025

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GIA Main Booth

Monday, February 3 — Friday, February 7 Saturday, February 8 Sunday, February 9

Where: Galleria Level

Time: 10:00 a.m. - 6:00 p.m.

Where: Galleria Level

Time: 10:00 a.m. - 5:00 p.m.

Where: Galleria Level

Time: 10:00 a.m. - 2:00 p.m.

GIA Instruments Booth

Monday, February 3 — Friday, February 7 Saturday, February 8 Sunday, February 9

Where: GemHall 

Time: 10:00 a.m. - 6:00 p.m.

Where: GemHall 

Time: 10:00 a.m. - 5:00 p.m.

Where: GemHall 

Time: 10:00 a.m. - 2:00 p.m.

Show Service Laboratory

Sunday, February 2 — Saturday, February 8 Sunday, February 9

Where: Onyx Suite

Time: 9:00 a.m. - 5:00 p.m.

(Submissions and pickup available)

Where: Onyx Suite

Time: 9:00 a.m. - 12:00 p.m.

(Pickup only)

GIA Seminars & Continuing Education

Friday, February 7  Saturday, February 8

Title: AGTA Elevated Seminar Series: The Changing World of Gemology: A Look Back and a Look Forward

Where: Tucson Convention Center, Meeting Room 201-203

Time: 9:00 - 9:55 a.m.


Title: Touching the World’s Reefs: An Examination of Coral in Jewelry

Where: The Alfie Norville Gem & Mineral Museum

Time: 1:00 - 4:00 p.m.


Title: Editors of Industry Discussion: From Science to Media for Retailers and Consumers

Where: Tucson Convention Center, Meeting Room 201-203

Time: 3:00 - 4:25 p.m.

Title: Beauty in Unexpected Places: The New Frontiers of Ruby & Sapphire

Where: The Alfie Norville Gem & Mineral Museum

Time: 9:00 a.m. - 12:00 p.m.

Live Demonstrations and Research Presentations

Tuesday, February 4 — Saturday, February 8 

Time: 10:00 a.m. - 3:45 p.m.

2024 AGTA CTA BTN

Night at the Museum

Friday, February 7

Where: The Alfie Norville Gem & Mineral Museum

Time: 6:00 - 9:00 p.m.

A Legacy of Gemological Innovation

Pivotal Discoveries. Cutting-Edge Research. Trusted Analysis.

Attend eye-opening presentations, get the latest insights from research and education demonstrations, and discover our innovative new products and technologies.

Main Booth: Galleria Level
Instruments Booth: GemHall, #1715
Show Service Lab: Onyx Suite


Show Service Laboratory

Show Service Laboratory

GIA’s team of on-site gemologists offer convenient access to colored stone identification and origin lab services. Must be a GIA registered client.

Onyx Suite
February 2 - 8
9 a.m. - 5 p.m.
Submissions and pickup available
 
February 9
9 a.m. - 12 p.m.
Pickup only
 
Please provide your GIA client number with your submission.
Don't have a GIA client number? Learn how to open a laboratory service account here. 


GIA Lab Classes

Lab Classes

Gain hands-on gem grading and identification skills, and practice with professional gemological equipment in a GIA Lab Class. Offered at the historic Alfie Norville Gem & Mineral Museum in Tucson, AZ, these classes satisfy your GIA Education lab class requirements.
 
Diamond Grading Lab Class
January 27 - 31
 
Colored Stone Grading Lab Class
February 10 - 12
 
Pearl Grading Lab Class
February 13
 

Apply Now

Continuing Education & Expert Insights

Join us for seminars on trending topics and hear presentations from GIA experts on the latest developments in the field of gemology.

Continuing Education Seminars at Alfie Norville Gem & Mineral Museum

Seminar 1 Beauty in Unexpected Places
Beauty in Unexpected Places: The New Frontiers of Ruby & Sapphire


In this hands-on seminar, GIA experts provide an in-depth understanding of rubies and sapphires from lesser-known deposits – from Montana to Tanzania, Kenya to Afghanistan, Sri Lanka, Greenland, and more. Learn practical tips for identifying alternative deposits and understand their place in a complex global colored stone trade.

Saturday, February 8
9:00 a.m. - 12:00 p.m.
Alfie Norville Gem & Mineral Museum

Register
Seminar 2 Touching the Worlds Reefs
Touching the World’s Reefs: An Examination of Coral in Jewelry


This hands-on seminar offers a special opportunity to handle coral specimens, examine common coral treatments, and learn to identify synthetics. Our experts will also discuss ethical and environmental considerations, sustainability practices, and regulations affecting the coral market.

Friday, February 7
1:00 - 4:00 p.m.
Alfie Norville Gem & Mineral Museum

Register

Expert Insights at AGTA

Gemology as an Evolving Science
AGTA Elevated Seminar Series: The Changing World of Gemology: A Look Back and a Look Forward


Join Dr. James Shigley in this seminar to look back at the development of gem-testing laboratories, their current scientific activities, and directions they may take in the future as new identification and grading challenges present themselves.

Friday, February 7
9:00 – 9:55 a.m.
Tucson Convention Center, Meeting Room 201-203

Researcher Aaron Palke
Editors of Industry Discussion: From Science to Media for Retailers and Consumers
 

Join Aaron Palke and fellow expert panelists as they discuss how our media engages the industry with content, including market trends, constant change, mining, rare earth news, lab updates, design, and consumer news.

Friday, February 7
3:00 - 4:25 p.m.
Tucson Convention Center, Meeting Room 201-203

Live Demonstrations & Research Presentations

Live Demos

Experience GIA Education and Research up close in GIA’s main booth with unique demonstrations and presentations held daily. 

Night at the Museum

A GIA Alumni Collective® Signature Event

Alumni Collective Night at the Museum

Under the desert stars, alumni, friends, and colleagues will come together to celebrate, take in the splendor of the museum, and enjoy live music on the dance floor for GIA Alumni Collective's Night at the Museum! Plus, find out who will be honored as finalists of the Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

This is the GIA Alumni Collective event you do not want to miss!

Friday, February 7
6:00 – 9:00 p.m.
The Alfie Norville Gem & Mineral Museum

Tickets are $75 for general admission.

Purchase Tickets

Instruments

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GIA Gemolite® NXT

Trusted Innovation, Backed by Science.

This professional gemological microscope has LED lighting, high-clarity optics, and ergonomic features. Introducing the new Photomicroscope edition, which allows you to view and record the gemstones you're analyzing directly on your computer screen.

Visit the Main Booth on the Galleria level and Instruments Booth GemHall #1715 for live demonstrations and to order.

Buy Now
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GIA iD100®

Protect Your Customers and Your Business.

The ultimate defense against diamond deception, the GIA iD100® can accurately identify a diamond as natural in under two seconds, ensuring the authenticity of your diamonds and building customer trust with every assessment.


Visit the Main Booth on the Galleria level and Instruments Booth GemHall, #1715 for live demonstrations and to order.

Buy Now

Join Us for Future Events

Be the first to know about what is new with GIA, from must-attend events to exclusive invitations, insightful research to critical continuing education.

 

© 2002 - Gemological Institute of America Inc. GIA is a nonprofit 501(c)(3) organization. All rights reserved.

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