Recommending Platinum Rings Based on Customer Lifestyle

Quality Assurance Benchmarks highlight the workmanship of semi-finished and finished jewellery. Learn about best practices for recommending platinum rings based on the lifestyle and activity level of different customers.

Perspective view of an oval solitaire with large, pear-shaped diamonds set in the wide shank

Question customers to understand when and how they will wear their jewellery, and then determine which types of rings are most appropriate

Key factors in finding the right piece for customers include how they wear their platinum jewellery (daily, occasionally, in contact with other pieces, etc.) and how careful they are when wearing it

Recommendations Based on Customer Lifestyle

Low-Activity Lifestyles

Perspective view of platinum ring with large diamond as the center stone. The shank is elaborate, with emerald baguettes alternating with channel-set round diamonds, millgrain, and other fine details.

This elaborate ring is well suited for a customer who has a low-activity lifestyle and profession, such as a business professional, lab worker, consultant or watercolour artist

Among various options, low-activity customers can consider lightweight platinum jewellery items with delicate setting styles, fine engraving, millgrain trim, filigree and micro-pavé set diamonds

Platinum is the ideal metal for setting, securing and protecting fine gemstones. However, because of the stone’s setting and the ring’s thin, narrow shank, this ring is best worn infrequently and during gentle activity.

Moderate-Activity Lifestyles

Perspective view of platinum ring with a large, trillion-cut tanzanite protected by a partial bezel as the center stone. The split shank is detailed with small gemstones, fine engraving, and millgrain.

This ring would be appropriate for someone who is moderately active. Related professions include medical professionals, caregivers, those who work with crafts or textiles, and home gardeners.

This platinum ring features an attractively set tanzanite centre stone that is protected by a partial bezel. Additionally, it has sapphires and small diamonds carefully set into the shank.

For moderately active lifestyles, choose low- to mid-profile centre-set gemstones, details with prominent engraving or substantial filigree, and micro-settings in the shank that will not make contact with external objects

High-Activity Lifestyles

Individuals who are very active and work with tools, equipment and machinery, or participate in impact sports run significant risk of damaging their jewellery

Advise these consumers to avoid wearing jewellery during vigorous activity, and to pick jewellery suited to their highly active lifestyle

Consider lower-profile centre settings and protective settings such as double prongs, bezels or partial bezels. For side stones, consider channel or flush-style settings. There should be few or no fine details in areas that will come into contact with diamonds or hard objects.

GIA