Press Release

GIA Launches Free Online Training Tools for Retailers


To help retail jewellers train their sales staff, GIA has debuted a new training package, made up of four free modules, as part of its Retailer Support Programme.

CARLSBAD, Calif. – 1 Aug 2016 – To help retail jewellers train their sales staff, GIA has debuted a new training package, made up of four free modules, as part of its Retailer Support Programme. The training package can be downloaded at retailer.GIA.edu; the four modules include:
 
·        About GIA: A brief history of GIA and its role in the industry, as well as how the Institute can
          help retailers educate their customers about diamonds.
·        The 4Cs: An overview of the 4Cs of diamond quality and their impact on diamond grading.
·        GIA Laboratory Reports: An overview of GIA’s laboratory reports and how they differ from
          one another.
·        How to Use GIA Retailer Tools: An overview of GIA’s retailer tools and how to incorporate
          them into each phase of the selling process.
 
Also launching is a customised graphic, called the “GIA Logo Lockup For Retailers”, which includes a logo with the GIA seal and the accompanying messages “Diamonds Graded by GIA” or “Gems with Reports by GIA”. Retailers can use these graphic assets to show that they carry diamonds or gems with GIA reports. This is the first time GIA has released its logo with the GIA seal for use by retailers; this is the only logo approved for retailer use. 
 
GIA’s Retailer Support Programme builds on the Institute’s mission of ensuring the public trust in gems and jewellery by providing retailers with tools to help educate customers about the 4Cs and the importance of a grading report. 

For questions about GIA’s Retailer Support Programme, contact Tali Nay at tali.nay@gia.edu or +1 760 603 4566. 

About GIA

An independent nonprofit organisation, GIA (Gemological Institute of America), established in 1931, is recognised as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Colour, Clarity, Cut and Carat Weight in the early 1950s and in 1953, created the International Diamond Grading System™ which, today, is recognised by virtually every professional jeweller in the world.
 
Through research, education, gemmological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewellery by upholding the highest standards of integrity, academics, science and professionalism.