GIA FAQs

Q. How do you choose a jeweler?

A. Choose a jeweler as you would choose your doctor, lawyer or any other professional. Ask friends and colleagues for recommendations. Consider how long a jeweler has been in business. Look for GIA diplomas or other verifiable evidence of a jeweler’s education and qualifications. Check for affiliations with jewelry industry groups and professional associations. A knowledgeable jeweler will clearly explain how the “4C's” (Cut, Clarity, Color, and Carat Weight) affect the value of diamonds and will encourage you to compare a number of stones within the same price range.