GIA Thailand Provides Marketing Tips to Jewelers

CARLSBAD, Calif. – July 20, 2009 – The Gemological Institute of America (GIA) Thailand will host Hiranya Tangsubkul, vice president of ABC Jewelry, at the 26th Gemstone Gathering on July 29. She will present “A Marketing Strategy for Jewelers.”

Tangsubkul is a GIA Graduate Gemologist (G.G.) and design graduate from the Graduate Institute of Technology. She also has a Masters of Business Administration from the University of Massachusetts at Boston and is a contributing writer for the Thailand-based Wedding Magazine.

Her lecture will address the following:
• Developing effective marketing and sales concepts
• Understanding jewelry market trends
• Interview tips and success stories

“We welcome Hiranya to this session of our Gemstone Gatherings because she carries a well-diversified background in gemology, design, technology and business,” said Kenneth Scarratt, managing director of GIA Southeast Asia and director of the GIA Laboratory in Bangkok. “She has such a fresh and innovative perspective on the industry that I am confident attendees will enjoy learning and then applying these tips to their own interests and projects.”

GIA Thailand’s 26th Gemstone Gathering is free and will be held on July 29 from 6-9 p.m. in the Murano Room on the second floor of the Tawana Hotel, 80 Surawongse Road, Bangkok.

Interested parties must RSVP before July 28 by contacting the GIA Laboratory Bangkok at (66) 2-632-4090, info@giathai.net or the GIA Thailand campus at (66) 2-237-9575, giathai@ksc.th.com.

For more information, visit www.giathailand.com or www.giathai.net.