Jewelry Business Course Descriptions

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Elective Courses

• Business Negotiations BUS450  

  This course explores basic concepts and practices of negotiation and bargaining as they apply to the jewelry industry. Students will examine effective negotiation strategies developed by some of the nation’s most successful jewelry businesses and study the major concepts and theories of negotiation and bargaining. You’ll learn to incorporate negotiation theory into specific business activities. Topics include negotiation management, strategies, and ethics; communication and bargaining techniques; and negotiation perspectives in the global marketplace.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Entrepreneurship BUS410  

  This course provides an introduction to the theory and practice of starting a new jewelry business—either retail or business-to-business. Students explore all elements of entrepreneurial finance and analyze the resources needed to provide an emerging or mature jewelry business with a competitive advantage. You’ll learn how to create a business plan for a jewelry business, addressing such issues as type of business, location, store design, customer demographics and lifestyle, merchandise and price points.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Global Business Management BUS420  

  This course provides practical knowledge in all aspects of global business including political, cultural, economic, and legal issues. Using case studies, students will examine planning, social responsibility, and human resource management for the global jewelry businessperson. Students develop vital skills in cross-cultural communication, negotiations, and labor relations and learn solid achievable methods to apply to business.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Information Systems Management BUS470  

  This course provides students with a broad overview of information systems management. Essential concepts are used to illustrate how these systems support jewelry managers and general business operations. Students will explore ways managers can apply information technology to gain a competitive edge in the industry. You’ll also examine how e-business and electronic commerce can be used in a successful jewelry business. Using jewelry management scenarios, students will gain hands-on information systems experience.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• International Law and Trade BUS430  

  This course examines the principles and doctrines that shape the conduct of international trade. Students will acquire a solid foundation of accepted business practices as dictated by national sovereign law, international norms, and industry standards of conduct. You’ll learn how the international gem and jewelry market is governed by a system that combines national and international legislation, self regulation, and the informal enforcement of a code of ethics through various industry organizations.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Leadership BUS380  

  This course examines the essential skills a business leader needs to become more competitive and achieve business success in the jewelry industry. Students explore the restructuring of a business to meet the challenges of increasingly turbulent markets and better-informed consumers. You’ll examine a leadership philosophy that elicits extraordinary performance and encourages self-discipline, honor, and integrity by leadership example. You’ll learn key skills, strategies, and techniques to become a successful business leader in the evolving jewelry industry.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Managerial Accounting BUS350  

  JBM prerequisite BUS220
  In this course, students learn how to analyze and understand factors that affect organizational performance and how to apply this information to the decision-making process. You’ll learn to identify direct and indirect, variable and fixed costs, including those for manufacturing and non-manufacturing ventures, labor, and overhead. You’ll apply this in-depth knowledge to the planning process as you create a variety of static and dynamic budgets and analyze how changes in these categories affect an organization’s return on investment (ROI).

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Marketing Management BUS310  

  JBM prerequisite BUS230
  In this course, you will analyze the marketing environment from a jewelry business manager’s perspective; and learn to understand jewelry consumer buying behavior, recognize marketing opportunities, link strategy development to marketing plans, and base tactical marketing strategies such as advertising campaigns, event marketing, and public relations on creation of a superior value proposition.  You will learn how to set marketing goals for a jewelry organization and how to adapt to changes in the business environment.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Merchandising Management BUS360  

  This course introduces students to the fundamental principles of merchandising management as they apply to the jewelry industry. You will examine the development of effective buying strategies based on such key business practices as sales forecasting, budgeting, product assortment, and open-to-buy. Other topics include creating a buying plan, proven methods to increase retail profitability, and an overview of store design, image, space allocations, and display options.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Quantitative Methods BUS460  

  This course examines many details of a business operation, such as manufacturing quantities, sales volumes, and costs, can be analyzed using statistical tools. Students learn how understanding these principles can help determine future outcomes. Large, complex business operations and projects are analyzed and measured, in terms of both cost and time, using relatively simple models.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Retail Management BUS400  

  This course will teach students some of the critical management tools for running a retail jewelry store. Students will apply the theory of retail management to manual systems and some of the very popular automated systems being successfully integrated by retail jewelry managers. The course will address traditional jewelry store locations (brick and mortar) and non-traditional jewelry retailers (Internet only), as well as a hybrid concept that integrates a store location with non-store retailing (brick and click). Students will learn to analyze the concept for a strategic profit model of a retail jewelry store by applying actual examples from the jewelry industry.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Sales Management BUS390  

  This course identifies practical solutions for the wide range of problems typically encountered by sales managers in all segments of the global jewelry industry. Students will analyze basic functions of sales management, including: planning, staffing, direction, forecasting, motivation, compensation, organization, and sales force evaluation. You’ll discover powerful communication tools that help close more sales, inspire employees, and retain more customers. You’ll gain a solid understanding of how to motivate sales staff and learn the secrets to a winning leadership style that is conducive to a productive working environment.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Strategic Management BUS480  

  In this course, students will integrate previous coursework to demonstrate their mastery of knowledge and values gained from GIA’s business curriculum. Through critical analysis, creative thinking, and problem solving, students are challenged to address and examine established assumptions and reach beyond familiar cultures as well as orthodox or traditional approaches and perspectives. Each student prepares a management plan for a jewelry firm. Students’ plans are presented and critiqued by the campus community.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
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• Visual Merchandising BUS440  

  This class will help students develop an understanding of the principles of design and contemporary visual merchandising, including concepts of store atmospherics and layout, theories of color and visual design, color and display lighting. Students develop an understanding of the importance of creating a positive shopping experience for customers and creating a unique store environment that draws shoppers in, leads them through an array of inviting jewelry pieces, and makes them feel comfortable about purchasing a piece of jewelry.

  What you earn:	Letter of Completion
  Duration:	10 weeks
  Tuition:	$990 plus textbooks
  Class Schedule

  
  
  

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